adidas Infinite Aisle — adiverse
Agency: StartJG · Role: Head of Interaction & Creative Director
One of the earliest large-scale interactive retail experiences in sport — a virtual footwear wall integrated into adidas flagship stores, letting customers browse and customise the full product range far beyond what any physical shelf could hold. An industry reference point that still holds up.
Agency: StartJG · Role: Head of Interaction & Creative Director
One of the earliest large-scale interactive retail experiences in sport — a virtual footwear wall integrated into adidas flagship stores, letting customers browse and customise the full product range far beyond what any physical shelf could hold. An industry reference point that still holds up.
In addition, we have been working with adidas brands NEO developing their in-store experiences and driving greater online and social activity.
