Occasional Updates:

Since January 2026 I’ve been doing some strategic, conceptual creative and ai consulting, sometimes together but also separated out.

Inbetween, I’ve been riding a lot with MAAP and experimenting with content.
You can see more here on Insta.

 

I travelled to Gaydon in July 2025 to present our MVP and project for DEFENDER to an audience at Jaguar Land Rover.




I sat with Faye Brown, Senior Creative Producer at Journee to talk about our work for NARS Maison Explicit.


I joined our good friends at NSYNK in Frankfurt to talk about our collaboration for BMW and my experience of  using AI to shape Human Experiences.



This was a blast. And it picked up some great awards for Jung Von Matt, Journee and BMW.



In 2022, Joytopia received widespread recognition across major international award shows. It won the Grand Prix Digital from the Art Directors Club Germany for outstanding innovation in the digital field. At the New York Festivals, it earned Gold in the “Altered Reality – Best Use” category for its “Joytopia – Casefilm/Image Board.” The project also secured a Bronze Clio in Innovation / Mediums / Medium Innovation, and a Pencil at the D&AD Awards for Digital Experiences. Additionally, The One Show honored Joytopia with a Merit in Interactive & Mobile Craft / Visual Craft / Art Direction, while Die Klappe awarded it Silver (Silber) in Digital Experience – Best Interactive / Best Branded Digital Experience.

Less is Moiré.
A series of print and screen based experiments that make a lot with a little. Pinch and drag one here.




Proud to have developed the Title Designs for a new film by Elisha Smith-Leverock.
REJOICE RESIST premiered at Paris Fashion Week SS21.

I added a small touch to this beautiful, insightful and celebratory film.





Working with ‘young blood’ architects on a new project.

Collab with Berlin Pilates Studio #supportyourlocal BUY IT HERE.




After a big session at R/GA, I went on to a Corona concepting session with Parasol Island. 

TOYS. Maybe my years of fatherhood will finally pay off.
This is a product from scratch. Designed to challenge pre-conceptions.

Always open to make new relationships, collaborate, build teams.

Ask a question? Make a suggestion. Happy to talk.
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I am an Executive Creative Director with over 25 years of experience building digital products, brand campaigns, and immersive experiences for some of the world's most recognised brands. I lead at the intersection of creative strategy, concept development, experience design, and emerging technology — combining an Art Director's instinct for craft with a strategist's eye for commercial outcomes.

I don't choose between strategy and making. I insist on both.

My career began in 1998, in the infancy of interactive media — before social platforms, before smartphones, before "digital transformation" existed as a phrase. Fifteen years in London across Razorfish, Naked, ODD, Moving Brands, Imagination, StartJG, and Poke built the foundations of everything that followed: a deep, working fluency in how technology actually operates, not just how it looks.


At StartJG, I led a team of twelve across technology, design, and creative — delivering emerging technology experiences for adidas, Virgin Media, Barclays, and Christian Dior. The highlight was the adidas Infinite Aisle: a virtual footwear experience integrated into flagship stores, letting customers browse and customise the full product range far beyond what any physical shelf could hold. Elsewhere in that period: the permanent installation for the Fiat 500 launch with Moving Brands, the Samsung Experience Store in New York with Imagination, and one of the largest retail rebrands in the city — Westfield East London — with ODD.


In 2014 I moved to Berlin. VCCP first — three years building a dedicated team across UX, UI, and integrated campaigns for BMW Motorrad, Converse, Nike, and BMWi Mobility Services. The work that stands out: Made By You for Converse Germany, which became the country's first creative influencer campaign. We Run Berlin for Nike Women — a branded food truck that travelled Berlin's markets, converting kilometres run into currency. And BILD Ohne Bilder — a newspaper relaunch that removed all pictures, using head-tracking technology to reveal how much the people in news images actually matter. It won an Integrated Lion at Cannes in 2017.


Jung von Matt followed in 2017 — three years co-leading eight creative teams across MINI, BMW, Nikon, Sixt, and McFit. The standout was MINI: leading the global Clubman campaign Open More Doors and driving the John Cooper Works positioning to For the Few. Three words that landed like a mic drop in the client room. Also part of the team behind two of the agency's most recognised BMW pieces: Transformation of a Landmark — turning BMW's iconic four-cylinder tower headquarters in Munich into a 101-metre high battery to mark the delivery of the 100,000th electrified BMW, winning a D&AD Pencil and a Clio Gold; and For Seasons — adapting Vivaldi's Four Seasons using 300 years of climate data and custom-built algorithms to make climate change audible, premiering at the Elbphilharmonie Hamburg and going on to reach 1 billion contacts globally, becoming a partner of the United Nations Development Programme with the score freely available to any orchestra in the world. Part of the team that won the global TikTok account, and proud to have been there for the agency's Global Agency of the Year win in 2018.


Since 2020, I have been building Journee — and from 2026, its evolution into Ojin. From a pioneering immersive studio to one of Europe's leading real-time GenAI infrastructure companies. I co-founded the creative function from scratch, built a team of twenty across strategy, creative, brand, and experience, and owned the creative and product vision end to end — not just how things looked, but how they worked and what they stood for.

Awards & Recognition:

Cannes Lions · D&AD · Art Directors Club Grand Prix · Webby Awards · ADC Deutschland Grand Prix · Eurobest · Clio · LE BOOK Awards · Forbes Most Innovative Companies


Skills & Expertise:


Executive Creative Direction · Brand Strategy · AI & Emerging Technology · Immersive & Experience Design · Integrated Campaigns · Product & UX Creative Direction · Team Building & Leadership · Client & C-Suite Engagement · Art Direction · Film, Design, Social, Retail, Experiential