Occasional Updates:
Journee travelled to Gaydon in July to present our MVP and project for DEFENDER to an audience at Jaguar Land Rover.
![]()
I sat with Faye Brown, Senior Creative Producer at Journee to talk about our work for NARS Maison Explicit.
I joined our good friends at NSYNK in Frankfurt to talk about our collaboration for BMW and my experience of using AI to shape Human Experiences.
![]()
This was a blast. And it picked up some great awards for Jung Von Matt, Journee and BMW.
In 2022, Joytopia received widespread recognition across major international award shows. It won the Grand Prix Digital from the Art Directors Club Germany for outstanding innovation in the digital field. At the New York Festivals, it earned Gold in the “Altered Reality – Best Use” category for its “Joytopia – Casefilm/Image Board.” The project also secured a Bronze Clio in Innovation / Mediums / Medium Innovation, and a Pencil at the D&AD Awards for Digital Experiences. Additionally, The One Show honored Joytopia with a Merit in Interactive & Mobile Craft / Visual Craft / Art Direction, while Die Klappe awarded it Silver (Silber) in Digital Experience – Best Interactive / Best Branded Digital Experience.
Less is Moiré.
A series of print and screen based experiments that make a lot with a little. Pinch and drag one here.
![]()
Proud to have developed the Title Designs for a new film by Elisha Smith-Leverock.
REJOICE RESIST premiered at Paris Fashion Week SS21.
I added a small touch to this beautiful, insightful and celebratory film.
![]()
Working with ‘young blood’ architects on a new project.
Collab with Berlin Pilates Studio #supportyourlocal BUY IT HERE.
![]()
![]()
![]()
![]()
![]()
![]()
After a big session at R/GA, I went on to a Corona concepting session with Parasol Island.
TOYS. Maybe my years of fatherhood will finally pay off.
This is a product from scratch. Designed to challenge pre-conceptions.
Always open to make new relationships, collaborate, build teams.
Ask a question? Make a suggestion. Happy to talk.
...
Journee travelled to Gaydon in July to present our MVP and project for DEFENDER to an audience at Jaguar Land Rover.
I sat with Faye Brown, Senior Creative Producer at Journee to talk about our work for NARS Maison Explicit.
I joined our good friends at NSYNK in Frankfurt to talk about our collaboration for BMW and my experience of using AI to shape Human Experiences.
This was a blast. And it picked up some great awards for Jung Von Matt, Journee and BMW.
In 2022, Joytopia received widespread recognition across major international award shows. It won the Grand Prix Digital from the Art Directors Club Germany for outstanding innovation in the digital field. At the New York Festivals, it earned Gold in the “Altered Reality – Best Use” category for its “Joytopia – Casefilm/Image Board.” The project also secured a Bronze Clio in Innovation / Mediums / Medium Innovation, and a Pencil at the D&AD Awards for Digital Experiences. Additionally, The One Show honored Joytopia with a Merit in Interactive & Mobile Craft / Visual Craft / Art Direction, while Die Klappe awarded it Silver (Silber) in Digital Experience – Best Interactive / Best Branded Digital Experience.
Less is Moiré.
A series of print and screen based experiments that make a lot with a little. Pinch and drag one here.
Proud to have developed the Title Designs for a new film by Elisha Smith-Leverock.
REJOICE RESIST premiered at Paris Fashion Week SS21.
I added a small touch to this beautiful, insightful and celebratory film.
Working with ‘young blood’ architects on a new project.
Collab with Berlin Pilates Studio #supportyourlocal BUY IT HERE.
After a big session at R/GA, I went on to a Corona concepting session with Parasol Island.
TOYS. Maybe my years of fatherhood will finally pay off.
This is a product from scratch. Designed to challenge pre-conceptions.
Always open to make new relationships, collaborate, build teams.
Ask a question? Make a suggestion. Happy to talk.
...
Jeremy Hofmeister Mac Lynn
Executive Creative Director
Journee - The Human AI Company.
We use Conversational and Immersive AI, to power Natural Agents & Lifelike Experiences.
...
I help shape how people experience brands, products, and each other in immersive, intelligent spaces.
Over more than twenty years in London and Berlin, I led creative teams for Macy’s, H&M, Adidas, Dior, BMW, and Converse, integrating campaigns seamlessly across film, digital, experiential, and social channels.
A career spanning diverse creative environments — from major agencies like Jung von Matt, VCCP, R/GA, and Razorfish, to innovative boutiques such as Field and Waltz Binaire — blending large-scale strategy with craft and experimentation.
My work has been recognised internationally, winning Webby Awards, Cannes Lions, D&AD, Clio, ADC, and Eurobest honours.
Passionate about how artificial intelligence can enhance human creativity, i want to continues to explore new ways for technology to guide and elevate the way we tell stories and experience brands.
Executive Creative Director
Journee - The Human AI Company.
We use Conversational and Immersive AI, to power Natural Agents & Lifelike Experiences.
...
I help shape how people experience brands, products, and each other in immersive, intelligent spaces.
Over more than twenty years in London and Berlin, I led creative teams for Macy’s, H&M, Adidas, Dior, BMW, and Converse, integrating campaigns seamlessly across film, digital, experiential, and social channels.
A career spanning diverse creative environments — from major agencies like Jung von Matt, VCCP, R/GA, and Razorfish, to innovative boutiques such as Field and Waltz Binaire — blending large-scale strategy with craft and experimentation.
My work has been recognised internationally, winning Webby Awards, Cannes Lions, D&AD, Clio, ADC, and Eurobest honours.
Passionate about how artificial intelligence can enhance human creativity, i want to continues to explore new ways for technology to guide and elevate the way we tell stories and experience brands.