Client: adidas Football · Agency: Liganova · Role: Creative Director
For adidas Football — The Creators Club, we built a full sensory retail installation around a day in the life of a football-loving 17-year-old we called Raheem— through his lens, from stadium to street.
The installation immersed over 1,000 global retailers in the world of a young creator, and was used to exclusively reveal adidas' new World Cup 2018 products: the tournament ball, national kits, and the return of the adidas Predator. I led a group of artists, architects, engineers, and creators.
No phones. No photos. The whole thing ran under explicit secrecy — which, for a product reveal of that scale, was exactly the point.
adidas Football.
HERE TO CREATE.
