For adidas we developed strategy, brand communication, environmental and interaction design.

We directed a number of projects, including the evolution of integrated digital in-store experiences.

Footwear is key to the Adidas business, forming the heart of the new store concept. Our challenge was to create a digital experience intrinsic to the physical retail environment. 
What started out as an 'experiment', has become an innovation platform for retail, product launches, events and pop-up locations including the digital centrepiece for a new (not so new now) retail concept, ‘Home Court Arena’.

For adidas, it has revolutionised their retail experience.

In addition, we have been working with adidas brands NEO developing their in-store experiences and driving greater online and social activity.