After the success of The Swisscom 'All eyes on the S4' experience, Heimat Berlin, were challenged with going one better in 2014.
Together with Acne, we developed 'The S5 Pulse Challenge'.
It was NOT for the faint-hearted.
Together with Acne, we developed 'The S5 Pulse Challenge'.
It was NOT for the faint-hearted.
The interactive experience invited participants to keep their heart rate under 100 beats per minute to win the S5, showcasing the phone's built-in heart rate sensor eurobest.
It achieved impressive results, with 1.4 million views of the event live stream, over 400,000 clicks on YouTube, 3.18 million unique clients, and reached one in every three Swiss people.
It achieved impressive results, with 1.4 million views of the event live stream, over 400,000 clicks on YouTube, 3.18 million unique clients, and reached one in every three Swiss people.
This project received numerous national and international awards, most notably the Grand Prix at the Golden Award of Montreux.