Nokia were the Winter Olympic Sponsor.
But they were having problems, relating to the snowboard ‘community’.

30 events, 14 countries.
Live, print, cinema, TV, radio, digital, the lot. 
A truly integrated campaign.

Great collaborations with Matt Pyke at Universal Everything, Philip Worthington and Random International.

AND a great shoot in Chile with some of the best riders in the world.




HOFMAC