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Nokia were the Winter Olympic Sponsor, but they were having problems, relating to the snowboard ‘community’.

30 events, 14 countries.
Live, print, cinema, TV, radio, digital, the lot. A truly integrated campaign.

Great collaborations with Matt Pyke at Universal Everything, Philip Worthington and Random International.

Photographed by Jochen Braun in Chile with some of the best riders in the world.