The brief:
How do you make technology feel human? That was the question at the heart of Journee from day one.
What I built:
I joined Journee to build the creative function from scratch — growing a team of twenty across strategy, creative, brand, and experience. I led the creative and product development, end to end: not just how things looked, but how they worked and what they stood for.
How do you make technology feel human? That was the question at the heart of Journee from day one.
What I built:
I joined Journee to build the creative function from scratch — growing a team of twenty across strategy, creative, brand, and experience. I led the creative and product development, end to end: not just how things looked, but how they worked and what they stood for.
Journee combined two capabilities that had historically operated in separate silos: conversational AI agents responding in real time across any device, and immersive 3D environments creating emotional, spatial brand presence. Together, they defined a new category.
Since launch, Journee became the most-awarded company in its competitive space—spanning technological innovation, creative excellence, and exceptional delivery.
Client voices:
"The best enabler and partner to think of. Everyone thinking of building anything with real-time generative AI, absolutely go for it." — Oliver Lange, Head of H&M Beyond
"It's a new way to present our brand — an adventure that's deeply experiential and aspirational." — Emmanuel Rousson, VP of E-commerce, Clinique
"An inspiring partner for us and technologically one of the best." — Stefan Ponikva, VP Communication and Experience, BMW
Since launch, Journee became the most-awarded company in its competitive space—spanning technological innovation, creative excellence, and exceptional delivery.
Client voices:
"The best enabler and partner to think of. Everyone thinking of building anything with real-time generative AI, absolutely go for it." — Oliver Lange, Head of H&M Beyond
"It's a new way to present our brand — an adventure that's deeply experiential and aspirational." — Emmanuel Rousson, VP of E-commerce, Clinique
"An inspiring partner for us and technologically one of the best." — Stefan Ponikva, VP Communication and Experience, BMW
Alongside client work, I built experimental workflows using Flora AI that allowed non-specialist teams — not just dedicated creatives — to build AI characters as agents and populate virtual worlds themselves. Democratising the tools of world-building, not just using them.
The Internet just got an update—Welcome to The Beautiful Internet.
2024 Campaign
2024 Campaign
Young and modern target groups expect more than queuing up at a car show. With Joytopia, we are creating a global, virtual event accessible to all.
Joytopia opened its doors for the first time at the IAA 2021 - accompanied by Christoph Waltz and an exclusive Coldplay performance.
152K visitors in the first 24hrs.
12MIN avg. interaction time
42.8M reach on TikTok
Joytopia opened its doors for the first time at the IAA 2021 - accompanied by Christoph Waltz and an exclusive Coldplay performance.
152K visitors in the first 24hrs.
12MIN avg. interaction time
42.8M reach on TikTok
A trailblazing introduction to H&M Innovation Stories, IRL & URL garments. Inviting visitors to experience with digital fashion in a new and meaningful way. Created in collaboration with Future Deluxe and IoDF.
A closer look at the NARS Maison Explicit.
Stephanie Hirschmiller at Forbes said ‘ NARS’ 360 Approach Is A Retail Benchmark.’
Recognized by Fast Company and their prestigious list of Most Innovative Companies of 2024, Journee continues to set the standard for premium Human AI experiences.
