We had history with Intel. They had been an essential component in making the adidas Virtual Footwear Wall a reality.
This project had a few more dots to join up...
How do you help customers find the perfect piece of kit, take the tyranny of choice from 1000's to a ‘top ten’, keep retailers excited, and at the same time, increase Intel's brand perception?
My most advanced 'proof of concept' to date, and a good snap-shot of 'the connected experience,' in action.
This project had a few more dots to join up...
How do you help customers find the perfect piece of kit, take the tyranny of choice from 1000's to a ‘top ten’, keep retailers excited, and at the same time, increase Intel's brand perception?
My most advanced 'proof of concept' to date, and a good snap-shot of 'the connected experience,' in action.
‘Research showed that the streamlined and simplified customer experience helped consumers feel in control, more valued and better understood.
Upsell and intent to purchase also increased dramatically – with those planning to spend more than €1000 increasing from 14% to 30%. Moving Intel into immersive direct retailing doubled their customers’ willingness to spend within just one month of launch.’
