A Deeper Understanding.

Dior is a house that has always been defined by its ateliers, craftsmanship, elegance and innovation.

Our task was to create a digitally enhanced Savoir Faire experience – in order to develop stronger brand
advocates and to give Dior Homme a noticeable edge in the ‘individuals’ retail space.

The experience is designed to be guided. This will enhance the feeling of exclusivity and service, through a one-to-one, or small group experience. Allowing flexibility for people to interact with the screen, have a dialogue and pick up the tools of the trade, delivers a more immersive and memorable experience.

Each ceremonial interaction begins by unlocking with a needle.