A Deeper Understanding.
Dior is a house that has always been defined by its ateliers, craftsmanship, elegance and innovation.
Our task was to create a digitally enhanced Savoir Faire experience – in order to develop stronger brand
advocates and to give Dior Homme a noticeable edge in the ‘individuals’ retail space.
Dior is a house that has always been defined by its ateliers, craftsmanship, elegance and innovation.
Our task was to create a digitally enhanced Savoir Faire experience – in order to develop stronger brand
advocates and to give Dior Homme a noticeable edge in the ‘individuals’ retail space.
The experience is designed to be guided. This will enhance the feeling of exclusivity and service, through a one-to-one, or small group experience. Allowing flexibility for people to interact with the screen, have a dialogue and pick up the tools of the trade, delivers a more immersive and memorable experience.
Each ceremonial interaction begins by unlocking with a needle.
![](https://freight.cargo.site/t/original/i/1960f6f04358215d54dc6ac6f55ee3a1c936e3c8a83810f514da815d14deb976/NEW image_o.jpg)
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![](https://freight.cargo.site/t/original/i/0e9986aac2ab30706121260d8276c0ed5f6daeab5a6ab9de9c63ee4c6584b74d/DH1_Attract_o.jpg)
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![](https://freight.cargo.site/t/original/i/f15a210b1dc44925d21ad24b86a1a77d9642ba30f381954171e2085cdf5a4bbd/DH4_Fabric1_o.jpg)
![](https://freight.cargo.site/t/original/i/6ef12a7c906d05a974a6fb3b3f81f6b96b1fdad35ff07580e3691c4c75e7488f/DH5_Fabric2_o.jpg)
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![](https://freight.cargo.site/t/original/i/2062275fd84a2ef5cd68a0428cb0d941e40fd55571014e9e034c1c31c5c2bd11/DH6_Interfacing1_o.jpg)
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![](https://freight.cargo.site/t/original/i/eb3235aec8a12bdb50ecc36df25b2377e889061cccf55965b64f23ecce693bf3/Navigation_o.jpg)
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