Converse — Made By You · Germany
Agency: VCCP Berlin · Role: Creative Director
The Chuck Taylor All Star is more than a sneaker. Every pair tells a story. Converse handed us a global campaign brief and asked us to make it locally resonant in Germany. We built a community of authentic Berlin creators — Matt Lambert, Stefan Marx, RyX, Black Cracker, Ellen Allien — before the campaign officially started. Instagram-first, earned attention far beyond it. The country's first creative influencer campaign.
Agency: VCCP Berlin · Role: Creative Director
The Chuck Taylor All Star is more than a sneaker. Every pair tells a story. Converse handed us a global campaign brief and asked us to make it locally resonant in Germany. We built a community of authentic Berlin creators — Matt Lambert, Stefan Marx, RyX, Black Cracker, Ellen Allien — before the campaign officially started. Instagram-first, earned attention far beyond it. The country's first creative influencer campaign.
CONVERSE—
MADE BY YOU.
Instagram was our channel of choice, but we earned a attention through content spots featured on HighSnobiety, 032c, Novembre Magazine among others.
O.O.H. billboards featured the works of localised artists. We brought them all together for a ‘hand made’ installation and exhibition.
Berlin was just one of a selection of major cities also conducted their own curated gallery spaces that were compiled of local and global sneakers.
MADE BY YOU.
Instagram was our channel of choice, but we earned a attention through content spots featured on HighSnobiety, 032c, Novembre Magazine among others.
O.O.H. billboards featured the works of localised artists. We brought them all together for a ‘hand made’ installation and exhibition.
Berlin was just one of a selection of major cities also conducted their own curated gallery spaces that were compiled of local and global sneakers.
