The Chuck Taylor All Star is more than a sneaker. Every pair tell a story.


Converse gave us a global campaign. We started the campaign in Germany, making it locally relevant with the help of Matt Lambert, Mago Dovjenko, Stefan Marx, RyX, Black Cracker and Ellen Allien.
A new generation of ‘influencers’ for Germany, creating and curating content for a 'campaign before the campaign'.
Instagram was our channel of choice, but we earned a lot of attention through content spots featured on HighSnobiety, 032c, Novembre Magazine among others.

Hats off to Ms Anne Cote for making it happen and BWGTBLD for documenting it beautifully.