The Chuck Taylor All Star is more than a sneaker. Every pair tell a story.

MADE BY YOU.

Converse gave us a global campaign. We started the campaign in Germany, making it locally relevant with the help of Matt Lambert, Mago Dovjenko, Stefan Marx, RyX, Black Cracker and Ellen Allien.
A new generation of ‘influencers’ for Germany, creating and curating content for a 'campaign before the campaign'.
Instagram was our channel of choice, but we earned a lot of attention through content spots featured on HighSnobiety, 032c, Novembre Magazine among others.




Hats off to Ms Anne Cote for making it happen and BWGTBLD for documenting it beautifully.






HOFMAC