The Chuck Taylor All Star is more than a sneaker. Every pair tell a story.
Converse gave us a global campaign. We started the campaign in Germany, making it locally relevant with the help of Matt Lambert, Mago Dovjenko, Stefan Marx, RyX, Black Cracker and Ellen Allien.
A new generation of ‘influencers’ for Germany, creating and curating content for a 'campaign before the campaign'.
Converse gave us a global campaign. We started the campaign in Germany, making it locally relevant with the help of Matt Lambert, Mago Dovjenko, Stefan Marx, RyX, Black Cracker and Ellen Allien.
A new generation of ‘influencers’ for Germany, creating and curating content for a 'campaign before the campaign'.
CONVERSE—
MADE BY YOU.
Instagram was our channel of choice, but we earned a attention through content spots featured on HighSnobiety, 032c, Novembre Magazine among others.
Billboards featured the works of localised artists. We brought them all together for a ‘hand made’ installation and exhibition.
Berlin was just one of a selection of major cities also conducted their own curated gallery spaces that were compiled of local and global sneakers.
MADE BY YOU.
Instagram was our channel of choice, but we earned a attention through content spots featured on HighSnobiety, 032c, Novembre Magazine among others.
Billboards featured the works of localised artists. We brought them all together for a ‘hand made’ installation and exhibition.
Berlin was just one of a selection of major cities also conducted their own curated gallery spaces that were compiled of local and global sneakers.
Matt Lambert, Mago Dovjenko and Black Crackr.
Stefan Marx and Ellen Allien
