The Chuck Taylor All Star is more than a sneaker. Every pair tell a story.
MADE BY YOU.
Converse gave us a global campaign. We started the campaign in Germany, making it locally relevant with the help of Matt Lambert, Mago Dovjenko, Stefan Marx, RyX, Black Cracker and Ellen Allien.
A new generation of ‘influencers’ for Germany, creating and curating content for a 'campaign before the campaign'.
MADE BY YOU.
Converse gave us a global campaign. We started the campaign in Germany, making it locally relevant with the help of Matt Lambert, Mago Dovjenko, Stefan Marx, RyX, Black Cracker and Ellen Allien.
A new generation of ‘influencers’ for Germany, creating and curating content for a 'campaign before the campaign'.
Instagram was our channel of choice, but we earned a lot of attention through content spots featured on HighSnobiety, 032c, Novembre Magazine among others.
![](https://freight.cargo.site/t/original/i/b7f522fc5eefc14285e68dadae19b1e4b58872539ec1abc0293b191cf9e63988/2372-Made-by-You-Nady-El-Tounsy.jpg)
![](https://freight.cargo.site/t/original/i/faf31eaff64f53ddb9327c9258f631099f5526729cf8181cf78a131d795ab1d8/2674-Made-by-You-Nady-El-Tounsy.jpg)
![](https://freight.cargo.site/t/original/i/f0f20eee659d52e7c710f1deafeef3b46a1a095bfa9eb6b5c6eeadfa76300645/2681-Made-by-You-Nady-El-Tounsy.jpg)
![](https://freight.cargo.site/t/original/i/04147f4eb68cf4bfea8e6d86a126a4755143bdf0c09584988c12d8fd00443ed9/3362-Made-by-You-Nady-El-Tounsy.jpg)
![](https://freight.cargo.site/t/original/i/242617548339b7314790273ca742f8afb01980e013d65baa9d7251bb046981fe/_DSC_0692.jpg)
![](https://freight.cargo.site/t/original/i/628ada77520f50f861abaad2ad163d0047365660f79c87958b7a358a540b0000/BC_POSTER_LOWRES.jpeg)
![](https://freight.cargo.site/t/original/i/6e20ea3f95f243c89720cb51d2bd9b02fc252ef317319bcbc11d4ff94ef9c8c4/Unknown_o.jpeg)
![](https://freight.cargo.site/t/original/i/1316a8ab5b5bfba7feb0f2bc0f2d891ad2fffeb55d75403a9dec946b213bda78/SMarx_Down2-1.jpg)