BMW Motorrad launched their new brand promise 'MAKE LIFE A RIDE'.
Their next challenge was to demonstrate their leadership across the entire category -
through innovation, safety and sustainability - for potential as well as existing riders.
Their next challenge was to demonstrate their leadership across the entire category -
through innovation, safety and sustainability - for potential as well as existing riders.
VCCP developed ‘The Motorriders’ as global content platform for all social channels.