<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:media="http://search.yahoo.com/mrss/"
	
	>

<channel>
	<title>Jeremy Hofmeister Mac Lynn</title>
	<link>https://hofmac.com</link>
	<description>Jeremy Hofmeister Mac Lynn</description>
	<pubDate>Wed, 27 May 2026 10:00:13 +0000</pubDate>
	<generator>https://hofmac.com</generator>
	<language>en</language>
	
		
	<item>
		<title>HOME</title>
				
		<link>https://hofmac.com/HOME</link>

		<pubDate>Thu, 16 Aug 2018 18:59:16 +0000</pubDate>

		<dc:creator>Jeremy Hofmeister Mac Lynn</dc:creator>

		<guid isPermaLink="true">https://hofmac.com/HOME</guid>

		<description>
	


HOFMAC&#38;nbsp;
</description>
		
	</item>
		
		
	<item>
		<title>Journee. Brand strategy + client campaign + product development.</title>
				
		<link>https://hofmac.com/Journee-Brand-strategy-client-campaign-product-development</link>

		<pubDate>Mon, 27 Oct 2025 11:04:13 +0000</pubDate>

		<dc:creator>Jeremy Hofmeister Mac Lynn</dc:creator>

		<guid isPermaLink="true">https://hofmac.com/Journee-Brand-strategy-client-campaign-product-development</guid>

		<description>
	The brief:
How do you make technology feel human? That was the question at the heart of Journee from day one.What I built:
I joined Journee to build the creative offering from scratch — growing a team of twenty briliant people across strategy, creative, brand, and experience. I led the creative and product development, end to end: not just how things looked, but how they worked and what they stood for.


	
Journee combined two capabilities that had historically operated in separate silos: conversational AI agents responding in real time across any device, and immersive 3D environments creating emotional, spatial brand presence. Together, they defined a new category.
Since launch, Journee became the most-awarded company in its competitive space—spanning technological innovation, creative excellence, and exceptional delivery.Client voices:
"The best enabler and partner to think of. Everyone thinking of building anything with real-time generative AI, absolutely go for it."
Oliver Lange, Head of H&#38;amp;M Beyond

"It's a new way to present our brand — an adventure that's deeply experiential and aspirational."
Emmanuel Rousson, VP of E-commerce, Clinique
"An inspiring partner for us and technologically one of the best."
Stefan Ponikva, VP Communication and Experience, BMW

 






	&#60;img width="1080" height="1543" width_o="1080" height_o="1543" data-src="https://freight.cargo.site/t/original/i/73191c77e81f28376229edbe0f91fac2155d1850485ea787d61a19696c2c5602/07_leon.jpg" data-mid="239907412" border="0"  src="https://freight.cargo.site/w/1000/i/73191c77e81f28376229edbe0f91fac2155d1850485ea787d61a19696c2c5602/07_leon.jpg" /&#62;
	&#60;img width="2688" height="3840" width_o="2688" height_o="3840" data-src="https://freight.cargo.site/t/original/i/a079bbcf334703786ca149aa8e557e45058cda9ff64981eac8de96bb573a098f/11_hae-1.png" data-mid="239909084" border="0"  src="https://freight.cargo.site/w/1000/i/a079bbcf334703786ca149aa8e557e45058cda9ff64981eac8de96bb573a098f/11_hae-1.png" /&#62;

	Alongside client work, I built experimental workflows using Flora AI that allowed non-specialist teams — not just dedicated creatives — to build AI characters as agents and populate virtual worlds themselves. Democratising the tools of world-building, not just using them.


	&#60;img width="1296" height="720" width_o="1296" height_o="720" data-src="https://freight.cargo.site/t/original/i/e1410b56c553ae00fa4aef22f4f46497c3cd347e410478ff3cf5df7b353ec9f1/1028-1.gif" data-mid="239973568" border="0"  src="https://freight.cargo.site/w/1000/i/e1410b56c553ae00fa4aef22f4f46497c3cd347e410478ff3cf5df7b353ec9f1/1028-1.gif" /&#62;

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/72aeafb5a3587c9551937e6676ed677cf113875551dc1a7b02dd1279ab21eeb0/Logo_Mercury_Update_2024_Sand.gif" data-mid="239924402" border="0"  src="https://freight.cargo.site/w/1000/i/72aeafb5a3587c9551937e6676ed677cf113875551dc1a7b02dd1279ab21eeb0/Logo_Mercury_Update_2024_Sand.gif" /&#62;

	
    
	The Internet just got an update.
Welcome to The Beautiful Internet.
2024 Campaign


	Young and modern target groups expect more than queuing up at a car show. With Joytopia, we are creating a global, virtual event accessible to all. 
Joytopia opened its doors for the first time at the IAA 2021. We worked with Christoph Waltz, Hans Zimmer and peaked with an exclusive 24hour performance by Coldplay.152K visitors in the first 24hrs. 12MIN avg. interaction time 42.8M reach on TikTok


	





	
A trailblazing introduction to H&#38;amp;M Innovation Stories, IRL &#38;amp; URL garments. Inviting visitors to experience digital fashion in a new and&#38;nbsp; meaningful way. 
Created in collaboration with Future Deluxe and IoDF.
	



	
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/30e56ad9c9add27a6301f0e94905250c173f16ba85ee336c1c0050305d4a84bf/9-1.png" data-mid="239909623" border="0"  src="https://freight.cargo.site/w/1000/i/30e56ad9c9add27a6301f0e94905250c173f16ba85ee336c1c0050305d4a84bf/9-1.png" /&#62;
&#60;img width="4548" height="2562" width_o="4548" height_o="2562" data-src="https://freight.cargo.site/t/original/i/4ee7050ad9561075d74c66c016a5c90846d7b480bd8d7d4ff7726f9a2a3ed7d2/02HM_METAVERSE_JOURNEE.png" data-mid="239912247" border="0"  src="https://freight.cargo.site/w/1000/i/4ee7050ad9561075d74c66c016a5c90846d7b480bd8d7d4ff7726f9a2a3ed7d2/02HM_METAVERSE_JOURNEE.png" /&#62;
&#60;img width="3200" height="1796" width_o="3200" height_o="1796" data-src="https://freight.cargo.site/t/original/i/4a199869f624d186ce0a031d27e3debd0efcfdbba1e41415d51011b8af16216d/Screenshot-2025-10-27-at-2.15.07PM.png" data-mid="239909649" border="0"  src="https://freight.cargo.site/w/1000/i/4a199869f624d186ce0a031d27e3debd0efcfdbba1e41415d51011b8af16216d/Screenshot-2025-10-27-at-2.15.07PM.png" /&#62;
&#60;img width="3698" height="2080" width_o="3698" height_o="2080" data-src="https://freight.cargo.site/t/original/i/0d68b3df49c88c3c0823daef3413c3a8ac633b41a188e4c3bfec25a78066afd2/STILL_CLINIQUE.0059.png" data-mid="239970947" border="0"  src="https://freight.cargo.site/w/1000/i/0d68b3df49c88c3c0823daef3413c3a8ac633b41a188e4c3bfec25a78066afd2/STILL_CLINIQUE.0059.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c6c3639e7c7fd91b96626ce0e8acc71c86ffe455deb266fac426c85648c9fb2b/AIM_tease152.jpg" data-mid="239906605" border="0"  src="https://freight.cargo.site/w/1000/i/c6c3639e7c7fd91b96626ce0e8acc71c86ffe455deb266fac426c85648c9fb2b/AIM_tease152.jpg" /&#62;
&#60;img width="7680" height="4320" width_o="7680" height_o="4320" data-src="https://freight.cargo.site/t/original/i/ea0b03bfce09faea2db282795513b0be03b442d7f85b2690028ca334f32379a5/still_avatar_Hero_2.0084.jpeg" data-mid="239912219" border="0"  src="https://freight.cargo.site/w/1000/i/ea0b03bfce09faea2db282795513b0be03b442d7f85b2690028ca334f32379a5/still_avatar_Hero_2.0084.jpeg" /&#62;
&#60;img width="3456" height="2160" width_o="3456" height_o="2160" data-src="https://freight.cargo.site/t/original/i/3f8bc74ce07bbbe540549063a6031d36c65c7c076db315d09480e66480744454/Screenshot-2023-06-28-at-12.56.45.png" data-mid="239912232" border="0"  src="https://freight.cargo.site/w/1000/i/3f8bc74ce07bbbe540549063a6031d36c65c7c076db315d09480e66480744454/Screenshot-2023-06-28-at-12.56.45.png" /&#62;
&#60;img width="2631" height="1622" width_o="2631" height_o="1622" data-src="https://freight.cargo.site/t/original/i/d7aec7e42b272a96bd5f4ae33c63e818fb4a28eee91cd2500fae2157be4e64c2/20241016_AIM_Image_79.png" data-mid="239912434" border="0"  src="https://freight.cargo.site/w/1000/i/d7aec7e42b272a96bd5f4ae33c63e818fb4a28eee91cd2500fae2157be4e64c2/20241016_AIM_Image_79.png" /&#62;
&#60;img width="1919" height="1079" width_o="1919" height_o="1079" data-src="https://freight.cargo.site/t/original/i/2c5096b428a9e420df3cf6bc4a306f80fc3a6a291ac0a343b814f9e9385c8c60/NRW_Hall_of_Fame40.png" data-mid="239912289" border="0"  src="https://freight.cargo.site/w/1000/i/2c5096b428a9e420df3cf6bc4a306f80fc3a6a291ac0a343b814f9e9385c8c60/NRW_Hall_of_Fame40.png" /&#62;
&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/c2ca1cfa0177e175bade56ce73a1b77d7e465285fda86c327b2d9f04e417ff3b/20250318_RR_SkyStudio_Blue_Still.01792.jpg" data-mid="239912446" border="0"  src="https://freight.cargo.site/w/1000/i/c2ca1cfa0177e175bade56ce73a1b77d7e465285fda86c327b2d9f04e417ff3b/20250318_RR_SkyStudio_Blue_Still.01792.jpg" /&#62;
&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/4c0b3fcaf5e4686acc69f15f3731e5533e4bea356867c1ffc98f72e35240ceda/03HM_SHOWROOM_JOURNEE3.png" data-mid="239912249" border="0"  src="https://freight.cargo.site/w/1000/i/4c0b3fcaf5e4686acc69f15f3731e5533e4bea356867c1ffc98f72e35240ceda/03HM_SHOWROOM_JOURNEE3.png" /&#62;
&#60;img width="3402" height="1840" width_o="3402" height_o="1840" data-src="https://freight.cargo.site/t/original/i/8ddd8012dc544c3d1207f4dc29779274e7256223dc2333a7a9f7aa45db5faab9/Screenshot-2023-01-12-at-21.04.59.png" data-mid="239911622" border="0"  src="https://freight.cargo.site/w/1000/i/8ddd8012dc544c3d1207f4dc29779274e7256223dc2333a7a9f7aa45db5faab9/Screenshot-2023-01-12-at-21.04.59.png" /&#62;




	
	
	
A closer look at the NARS Maison Explicit.
Stephanie Hirschmiller at&#38;nbsp;Forbes said ‘ NARS’ 360 Approach Is A Retail Benchmark.’



	


	Recognized by Fast Company and their prestigious list of Most Innovative Companies of 2024, Journee continues to set the standard for premium Human AI experiences.

	&#60;img width="720" height="720" width_o="720" height_o="720" data-src="https://freight.cargo.site/t/original/i/0d127280f470cacb98c7dfd3968f878f797ba60b849fc2a83afff15219e74ef6/10282.gif" data-mid="239970235" border="0"  src="https://freight.cargo.site/w/720/i/0d127280f470cacb98c7dfd3968f878f797ba60b849fc2a83afff15219e74ef6/10282.gif" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Ojin. Brand identity + launch campaign</title>
				
		<link>https://hofmac.com/Ojin-Brand-identity-launch-campaign</link>

		<pubDate>Tue, 28 Oct 2025 11:58:15 +0000</pubDate>

		<dc:creator>Jeremy Hofmeister Mac Lynn</dc:creator>

		<guid isPermaLink="true">https://hofmac.com/Ojin-Brand-identity-launch-campaign</guid>

		<description>
	
The challenge:

In 2026, Journee made a significant strategic pivot: from immersive brand studio to deep-technology infrastructure company. The product —five years of enterprise-grade real-time AI, rebuilt and opened to developers and builders worldwide — demanded a completely new brand. The name, the identity, the language, the positioning, the communications platform. Everything.
What I built:
I developed the full brand and communications platform for Ojin — Journee's evolution into a Real-Time GenAI infrastructure company. This was not a rebrand in the cosmetic sense. It was the creative translation of a fundamental technological and commercial transformation: from a client-services creative studio to a scalable, developer-facing AI platform.
 


	
Ojin's positioning—The Real-Time GenAI Platform—had to work across two very different audiences simultaneously: enterprise buyers (BMW, Mercedes, H&#38;amp;M, Siemens, Meta) who already knew and trusted the underlying technology, and a new developer and builder community that needed to understand and adopt it quickly.

The brand answer was built around a single governing idea: The Origin of Now. Real-time, generative, always live. No waiting. No versions. No buffers. A system that spawns experience instantly.

The communications challenge — and why it mattered:

Translating deep technical capability into a brand that feels both credible to enterprise and accessible to developers is one of the harder creative problems in B2B tech. The language needs to earn trust without requiring a PhD. The visual identity needs to feel like a platform, not an agency. The positioning needs to articulate genuine differentiation without the noise that surrounds AI as a category.

This is the kind of brand problem I'm built for — where strategy, concept, design, and technology all have to be true at the same time.






	&#60;img width="960" height="576" width_o="960" height_o="576" data-src="https://freight.cargo.site/t/original/i/a48635b45fe1b52968f04b2d836d2e79b2c8d993810c6db937dc41d5141ac634/1028-2.gif" data-mid="239979491" border="0"  src="https://freight.cargo.site/w/960/i/a48635b45fe1b52968f04b2d836d2e79b2c8d993810c6db937dc41d5141ac634/1028-2.gif" /&#62;Let's talk real time.

Developers can run inference at ultra-low latency across speech, vision, multimodal, and world models — powered by a geo-distributed, elastic infrastructure that scales from one user to millions.


	&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/39d2da5cfa2f408a4f543546038b60fa9cc110d949d9ae874df9a06f62af94f3/ojin_anim.gif" data-mid="239969000" border="0"  src="https://freight.cargo.site/w/1000/i/39d2da5cfa2f408a4f543546038b60fa9cc110d949d9ae874df9a06f62af94f3/ojin_anim.gif" /&#62;

&#60;img width="3324" height="1858" width_o="3324" height_o="1858" data-src="https://freight.cargo.site/t/original/i/cc50c139c1a31eca7953bee122da980d57519581b8ca119636c7488a428f3d57/OJIN.png" data-mid="239978932" border="0"  src="https://freight.cargo.site/w/1000/i/cc50c139c1a31eca7953bee122da980d57519581b8ca119636c7488a428f3d57/OJIN.png" /&#62;
	
&#60;img width="2400" height="1500" width_o="2400" height_o="1500" data-src="https://freight.cargo.site/t/original/i/7d2d7d06c7bad58b7f64242beecd14dcd7babe631b8d97a314a380a7f565188d/illustrationInUse.01-5.png" data-mid="239979424" border="0"  src="https://freight.cargo.site/w/1000/i/7d2d7d06c7bad58b7f64242beecd14dcd7babe631b8d97a314a380a7f565188d/illustrationInUse.01-5.png" /&#62;
	OJIN—THE REAL-TIME GEN AI PLATFORM FOR DEVELOPERS.Created at Journee in collababoration with Studio Michalt


</description>
		
	</item>
		
		
	<item>
		<title>Macys. Immersive Experience + platform launch campaign</title>
				
		<link>https://hofmac.com/Macys-Immersive-Experience-platform-launch-campaign</link>

		<pubDate>Tue, 26 May 2026 14:50:24 +0000</pubDate>

		<dc:creator>Jeremy Hofmeister Mac Lynn</dc:creator>

		<guid isPermaLink="true">https://hofmac.com/Macys-Immersive-Experience-platform-launch-campaign</guid>

		<description>
	

Client: Macy’s mstylab · Agency: Journee · Role: Executive Creative Director ·&#38;nbsp;2023Macy's launch of mstylelab — a digital fashion platform merging physical retail with immersive virtual experience — was built on Journee's metaverse infrastructure. The first activation placed users inside a larger-than-life surrealist recreation of New York, built around the launch of Macy's own-brand On 34th collection.
 

Accessible on any browser, any device, with no download required. Users created personalised digital identities, unlocked exclusive digital items tied to their journey through the space, and could shop the full collection directly from within it. Designed to reach consumers who had never engaged with immersive content before — and to make that the point.Embarking on a new journey to intertwine 160 years of retail heritage with the immersive web.

	
&#60;img width="1030" height="1311" width_o="1030" height_o="1311" data-src="https://freight.cargo.site/t/original/i/a5ade9843b2af100b96f61c4c142b8feb7a6323da6f0aaee68a305c519ae0163/landing-cloth-launch.png" data-mid="248778947" border="0" data-scale="77" src="https://freight.cargo.site/w/1000/i/a5ade9843b2af100b96f61c4c142b8feb7a6323da6f0aaee68a305c519ae0163/landing-cloth-launch.png" /&#62;

&#60;img width="3200" height="1800" width_o="3200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/a451f70bfb2b470e87e2a3ed9de79c71b963a0ebaba34f71ccfa2e2264bbe47a/Macy-s_mstylelab_mainpage.jpg" data-mid="248776142" border="0"  src="https://freight.cargo.site/w/1000/i/a451f70bfb2b470e87e2a3ed9de79c71b963a0ebaba34f71ccfa2e2264bbe47a/Macy-s_mstylelab_mainpage.jpg" /&#62;




	&#60;img width="2880" height="1620" width_o="2880" height_o="1620" data-src="https://freight.cargo.site/t/original/i/49e805bc2e79c787f4ce4be07a7be9b7e66e4789a9590f12daf0a5116b6670f7/macys-header.2880x0.jpg" data-mid="248777504" border="0"  src="https://freight.cargo.site/w/1000/i/49e805bc2e79c787f4ce4be07a7be9b7e66e4789a9590f12daf0a5116b6670f7/macys-header.2880x0.jpg" /&#62;“We are excited to launch mstylelab, the next evolution of our web3 digital strategy, creating a hub for style inspiration and discovery at the intersection of fashion and technology,” 

said Dave Torres, vice president of Interactive Marketing, Macy’s. 
“As we grow and evolve the mstylelab digital platform and community, new activations and experiences will be brought to life creating immersive storytelling focused on fashion and style, in a fun and shoppable environment.”


	&#60;img width="320" height="461" width_o="320" height_o="461" data-src="https://freight.cargo.site/t/original/i/7dc0641eabcb410826993cade3e0513683051ac54c1e6bad5a028a8b7c40b30b/journee-trailer-mobile.gif" data-mid="248778873" border="0" data-scale="39" src="https://freight.cargo.site/w/320/i/7dc0641eabcb410826993cade3e0513683051ac54c1e6bad5a028a8b7c40b30b/journee-trailer-mobile.gif" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>Mini. Global campaign platform</title>
				
		<link>https://hofmac.com/Mini-Global-campaign-platform</link>

		<pubDate>Thu, 25 Jul 2019 13:53:25 +0000</pubDate>

		<dc:creator>Jeremy Hofmeister Mac Lynn</dc:creator>

		<guid isPermaLink="true">https://hofmac.com/Mini-Global-campaign-platform</guid>

		<description>
	The TVC is dead, long live the TV&#38;nbsp;(but shorter, in multiple formats, online and social, and not that much TV). 

The benchmark in functionality and design, the new Mini Clubman supports the driver in every situation.


In life, you might say it opens more doors for you.
In fact, it opens six.


	THE NEW MINI CLUBMAN
OPEN MORE DOORS.OPEN MORE DOORS to Access All Areas, the Fast Track, New Perspectives, Backseat Dreamers, and of course Living Generously. 




	
We launched a global campaign platform with a series of short and punchy films, delivering the product features - fast but always smart and with a bit of fun. 

Great work from the team at Jung Von Matt lead with my creative partner Marc Isken.












&#60;img width="1440" height="900" width_o="1440" height_o="900" data-src="https://freight.cargo.site/t/original/i/f2c6b82cabdf6520c7d8504a333ac60f1d51c1961cbd3d03f97ea7bc907cc3bc/Screenshot-2019-07-25-at-18.07.10.png" data-mid="47351597" border="0"  src="https://freight.cargo.site/w/1000/i/f2c6b82cabdf6520c7d8504a333ac60f1d51c1961cbd3d03f97ea7bc907cc3bc/Screenshot-2019-07-25-at-18.07.10.png" /&#62;
&#60;img width="1440" height="900" width_o="1440" height_o="900" data-src="https://freight.cargo.site/t/original/i/388072c3bcd99052708e22fba89f55799b56c44ece26c79eefa7bbf731aebe77/Screenshot-2019-07-25-at-18.03.56.png" data-mid="47351600" border="0"  src="https://freight.cargo.site/w/1000/i/388072c3bcd99052708e22fba89f55799b56c44ece26c79eefa7bbf731aebe77/Screenshot-2019-07-25-at-18.03.56.png" /&#62;
&#60;img width="1440" height="900" width_o="1440" height_o="900" data-src="https://freight.cargo.site/t/original/i/bc4ca5ae4be7d905dce2eff3cca72aea6bbe9ffd1cd5117786143858bff5d3db/Screenshot-2019-07-25-at-18.04.03.png" data-mid="47351599" border="0"  src="https://freight.cargo.site/w/1000/i/bc4ca5ae4be7d905dce2eff3cca72aea6bbe9ffd1cd5117786143858bff5d3db/Screenshot-2019-07-25-at-18.04.03.png" /&#62;
&#60;img width="1440" height="900" width_o="1440" height_o="900" data-src="https://freight.cargo.site/t/original/i/74df2108fae8b857016533e1882dd8a33b2274fa39e21119ba616e256188ca1c/Screenshot-2019-07-25-at-18.03.27.png" data-mid="47351601" border="0"  src="https://freight.cargo.site/w/1000/i/74df2108fae8b857016533e1882dd8a33b2274fa39e21119ba616e256188ca1c/Screenshot-2019-07-25-at-18.03.27.png" /&#62;
&#60;img width="1440" height="900" width_o="1440" height_o="900" data-src="https://freight.cargo.site/t/original/i/5cb904b9d549e07ed24189cc12940b0550414965f04b068b341467ad8efb896e/Screenshot-2019-07-25-at-18.06.56.png" data-mid="47351598" border="0"  src="https://freight.cargo.site/w/1000/i/5cb904b9d549e07ed24189cc12940b0550414965f04b068b341467ad8efb896e/Screenshot-2019-07-25-at-18.06.56.png" /&#62;
&#60;img width="1440" height="900" width_o="1440" height_o="900" data-src="https://freight.cargo.site/t/original/i/ed393673d5928479195c8256e863211d56909899dfa7a59dbfb974006e232b03/Screenshot-2019-07-25-at-18.03.14.png" data-mid="47351602" border="0"  src="https://freight.cargo.site/w/1000/i/ed393673d5928479195c8256e863211d56909899dfa7a59dbfb974006e232b03/Screenshot-2019-07-25-at-18.03.14.png" /&#62;
&#60;img width="1440" height="900" width_o="1440" height_o="900" data-src="https://freight.cargo.site/t/original/i/d657b61a9c72002c3fed64aa792cb8d335f57c10810df75245bcfa40843518b2/Screenshot-2019-07-25-at-17.55.40.png" data-mid="47351605" border="0"  src="https://freight.cargo.site/w/1000/i/d657b61a9c72002c3fed64aa792cb8d335f57c10810df75245bcfa40843518b2/Screenshot-2019-07-25-at-17.55.40.png" /&#62;
&#60;img width="1440" height="900" width_o="1440" height_o="900" data-src="https://freight.cargo.site/t/original/i/95b937d930a8e7e37d6263fff594506add2d1dfe4dc4f34bb6c1f746f74e3430/Screenshot-2019-07-25-at-17.54.58.png" data-mid="47351606" border="0"  src="https://freight.cargo.site/w/1000/i/95b937d930a8e7e37d6263fff594506add2d1dfe4dc4f34bb6c1f746f74e3430/Screenshot-2019-07-25-at-17.54.58.png" /&#62;
&#60;img width="1440" height="900" width_o="1440" height_o="900" data-src="https://freight.cargo.site/t/original/i/a3d11915096ad42e2ad8e0add7bc6f177c376aad81456a99d9b4da863ba4fbcf/Screenshot-2019-07-25-at-17.52.48.png" data-mid="47351610" border="0"  src="https://freight.cargo.site/w/1000/i/a3d11915096ad42e2ad8e0add7bc6f177c376aad81456a99d9b4da863ba4fbcf/Screenshot-2019-07-25-at-17.52.48.png" /&#62;
&#60;img width="1440" height="900" width_o="1440" height_o="900" data-src="https://freight.cargo.site/t/original/i/ee28265149dcdbec76f89da0d6d77ea264801419dd8c4f0239501bf1e779c677/Screenshot-2019-07-25-at-17.54.24.png" data-mid="47351607" border="0"  src="https://freight.cargo.site/w/1000/i/ee28265149dcdbec76f89da0d6d77ea264801419dd8c4f0239501bf1e779c677/Screenshot-2019-07-25-at-17.54.24.png" /&#62;
&#60;img width="1440" height="900" width_o="1440" height_o="900" data-src="https://freight.cargo.site/t/original/i/b1a338d7ae64e40297dd152582d71a8093f9aeec35e11664fb4dbb00803ebfd5/Screenshot-2019-07-25-at-17.53.48.png" data-mid="47351608" border="0"  src="https://freight.cargo.site/w/1000/i/b1a338d7ae64e40297dd152582d71a8093f9aeec35e11664fb4dbb00803ebfd5/Screenshot-2019-07-25-at-17.53.48.png" /&#62;
&#60;img width="1440" height="900" width_o="1440" height_o="900" data-src="https://freight.cargo.site/t/original/i/f505f83918cb5440139f0c6ea096040b8b254ea922febac20b0bfd1d23a764dc/Screenshot-2019-07-25-at-17.53.35.png" data-mid="47351609" border="0"  src="https://freight.cargo.site/w/1000/i/f505f83918cb5440139f0c6ea096040b8b254ea922febac20b0bfd1d23a764dc/Screenshot-2019-07-25-at-17.53.35.png" /&#62;
&#60;img width="1440" height="900" width_o="1440" height_o="900" data-src="https://freight.cargo.site/t/original/i/c3259cdee38fc765170b056938375b852318e3e2bccd64306d14c0d47bb981dd/Screenshot-2019-07-25-at-17.45.09.png" data-mid="47351614" border="0"  src="https://freight.cargo.site/w/1000/i/c3259cdee38fc765170b056938375b852318e3e2bccd64306d14c0d47bb981dd/Screenshot-2019-07-25-at-17.45.09.png" /&#62;
&#60;img width="1440" height="900" width_o="1440" height_o="900" data-src="https://freight.cargo.site/t/original/i/a7233ae1627c60f36a4801f1c41b27d92716e5dc61d8924cd10c13b617e66ebb/Screenshot-2019-07-25-at-17.46.28.png" data-mid="47351612" border="0"  src="https://freight.cargo.site/w/1000/i/a7233ae1627c60f36a4801f1c41b27d92716e5dc61d8924cd10c13b617e66ebb/Screenshot-2019-07-25-at-17.46.28.png" /&#62;
&#60;img width="1440" height="900" width_o="1440" height_o="900" data-src="https://freight.cargo.site/t/original/i/a0e2cf9a781d02be55fca1518c774f32b33b978e8f14f38e5a70a64dd9502ee2/Screenshot-2019-07-25-at-17.46.07.png" data-mid="47351613" border="0"  src="https://freight.cargo.site/w/1000/i/a0e2cf9a781d02be55fca1518c774f32b33b978e8f14f38e5a70a64dd9502ee2/Screenshot-2019-07-25-at-17.46.07.png" /&#62;
&#60;img width="740" height="740" width_o="740" height_o="740" data-src="https://freight.cargo.site/t/original/i/273d65da6a0d139997de730336e422215dec9ed99b80f07ab87f08df05004d45/damImage.narrow.740w.j_1562675531290.jpg" data-mid="47352877" border="0"  src="https://freight.cargo.site/w/740/i/273d65da6a0d139997de730336e422215dec9ed99b80f07ab87f08df05004d45/damImage.narrow.740w.j_1562675531290.jpg" /&#62;
&#60;img width="1536" height="1024" width_o="1536" height_o="1024" data-src="https://freight.cargo.site/t/original/i/43cde09a236629cd88292648dd8043a795b37bde1dc2a981a8f168096c2d15bf/damImage.narrow.1640w.j_1562675531454.jpg" data-mid="47352878" border="0"  src="https://freight.cargo.site/w/1000/i/43cde09a236629cd88292648dd8043a795b37bde1dc2a981a8f168096c2d15bf/damImage.narrow.1640w.j_1562675531454.jpg" /&#62;



	
And just one more from Lark&#38;nbsp;🪽 House&#38;nbsp;
	

</description>
		
	</item>
		
		
	<item>
		<title>NDR Elbphilharmonie. Event Experience</title>
				
		<link>https://hofmac.com/NDR-Elbphilharmonie-Event-Experience</link>

		<pubDate>Wed, 27 May 2026 10:00:13 +0000</pubDate>

		<dc:creator>Jeremy Hofmeister Mac Lynn</dc:creator>

		<guid isPermaLink="true">https://hofmac.com/NDR-Elbphilharmonie-Event-Experience</guid>

		<description>
	NDR Elbphilharmonie — For Seasons, Composed by Climate Data
Client: NDR Elbphilharmonie Orchestra · Agency: Jung von Matt · Role: International Creative Director · Year: 1725 - 2019 
Awards // CANNES LIONS - Gold - Creative Data // CANNES LIONS - Bronze - Radio &#38;amp; Audio // ONE SHOW - Gold - Creative Use of Data / Storytelling // ONE SHOW - Best of Discipline - Creative Use of Data / Storytelling // ONE SHOW - Silver - Craft / Use of Sound // ONE SHOW - Green Pencil  // D&#38;amp;AD Graphite Pencil - Sound Design &#38;amp; Use of Music // D&#38;amp;AD - Wood Pencil - Radio &#38;amp; Audio // NEW YORK FESTIVALS - Gold - Best Use of Music // NEW YORK FESTIVALS - Gold - Sound Design // NEW YORK FESTIVALS - Bronze - Live Experience // NEW YORK FESTIVALS NEW YORK FESTIVALS Live Experience - Bronze // ADC GERMANY Gold - Digital Communication - Data-Driven Creativity // ADC GERMANY Silver - Audio - Innovative Use of Audio // ADC GERMANY Silver - Event Experience - Craft - Music /Sound // ADC GERMANY Silver - Next Level // ADC GERMANY Silver - Craft - Innovation in Production


	The problem with climate change isn't a lack of data. It's that people have stopped listening. The NDR Elbphilharmonie Orchestra wanted to change that — using music rather than statistics to make the crisis impossible to ignore.

The idea: take Vivaldi's Four Seasons — the most famous musical depiction of nature ever written, composed in 1725 — and recompose it using what nature actually sounds like today. Working with software developers and music arrangers, the team built custom algorithms that mapped 300 years of climate data directly onto Vivaldi's score: temperature anomalies, CO2 emissions, species extinctions across more than ten data sets. The result was For Seasons — the same piece, made audible in a new and disturbing way.

It premiered at the Elbphilharmonie Hamburg to a visibly shocked audience, then reached 1 billion contacts globally. It became a partner of the United Nations Development Programme. The score was made freely available to every orchestra in the world.












&#60;img width="3040" height="1660" width_o="3040" height_o="1660" data-src="https://freight.cargo.site/t/original/i/8bfde11ec42100a3109feb993a160e0684e5610ca9703e2550a16caa37fa7675/Screenshot-2026-05-27-at-12.15.51.png" data-mid="248801787" border="0"  src="https://freight.cargo.site/w/1000/i/8bfde11ec42100a3109feb993a160e0684e5610ca9703e2550a16caa37fa7675/Screenshot-2026-05-27-at-12.15.51.png" /&#62;


	

	

</description>
		
	</item>
		
		
	<item>
		<title>adidas. Global product reveal + dealership event</title>
				
		<link>https://hofmac.com/adidas-Global-product-reveal-dealership-event</link>

		<pubDate>Tue, 21 Aug 2018 16:30:52 +0000</pubDate>

		<dc:creator>Jeremy Hofmeister Mac Lynn</dc:creator>

		<guid isPermaLink="true">https://hofmac.com/adidas-Global-product-reveal-dealership-event</guid>

		<description>&#38;nbsp; &#38;nbsp; 
	Client: adidas Football · Agency: Liganova · Role: Creative Director



	For adidas Football — The Creators Club, we built a full sensory retail installation around a day in the life of a football-loving 17-year-old we called Raheem— through his lens, from stadium to street.&#38;nbsp;



&#60;img width="1440" height="900" width_o="1440" height_o="900" data-src="https://freight.cargo.site/t/original/i/2dafe5d12764b2c87b6bfc7f66536fba73005e9b03bba68b76efc59222bf0340/Screen-Shot-2019-02-11-at-17.36.00.gif" data-mid="35150989" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/2dafe5d12764b2c87b6bfc7f66536fba73005e9b03bba68b76efc59222bf0340/Screen-Shot-2019-02-11-at-17.36.00.gif" /&#62;






The installation immersed over 1,000 global retailers in the world of a young creator, and was used to exclusively reveal adidas' new World Cup 2018 products: the tournament ball, national kits, and the return of the adidas Predator. I led a group of artists, architects, engineers, and creators. 
No phones. No photos. The whole thing ran under explicit secrecy — which, for a product reveal of that scale, was exactly the point.
adidas Football.HERE TO CREATE.


	


 

	
&#60;img width="1800" height="1200" width_o="1800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/4d68b5c280682783b7cf1a02b38e5583f20a7846b56a9b6bb95fd922acbdceb9/161208_Adidas_Kraftwerk_Boxes_01.jpg" data-mid="22704544" border="0"  src="https://freight.cargo.site/w/1000/i/4d68b5c280682783b7cf1a02b38e5583f20a7846b56a9b6bb95fd922acbdceb9/161208_Adidas_Kraftwerk_Boxes_01.jpg" /&#62;
&#60;img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/e903db2941d0fa6a8f2516adf204dc4682fe6cb317ba1ccf0e58cbdd91e6225b/161208_Adidas_Kraftwerk_Walk.jpg" data-mid="22704708" border="0"  src="https://freight.cargo.site/w/1000/i/e903db2941d0fa6a8f2516adf204dc4682fe6cb317ba1ccf0e58cbdd91e6225b/161208_Adidas_Kraftwerk_Walk.jpg" /&#62;
&#60;img width="1000" height="665" width_o="1000" height_o="665" data-src="https://freight.cargo.site/t/original/i/0c1649f0d0d89d0619063bf18ffb1fe3639b04f8af098c697b104554bc18c8d2/SHOW_web-6314.jpg" data-mid="241038516" border="0"  src="https://freight.cargo.site/w/1000/i/0c1649f0d0d89d0619063bf18ffb1fe3639b04f8af098c697b104554bc18c8d2/SHOW_web-6314.jpg" /&#62;
&#60;img width="1100" height="620" width_o="1100" height_o="620" data-src="https://freight.cargo.site/t/original/i/dad61234ca90cc39e8ef5a74f550122d33d7f00385a44dbfcb6d411a49a2b42e/Unbenannt-2.jpg" data-mid="35146136" border="0"  src="https://freight.cargo.site/w/1000/i/dad61234ca90cc39e8ef5a74f550122d33d7f00385a44dbfcb6d411a49a2b42e/Unbenannt-2.jpg" /&#62;
&#60;img width="1000" height="665" width_o="1000" height_o="665" data-src="https://freight.cargo.site/t/original/i/3e685a46759d1051558b025ba6e9d8ce8693bef84d6d220b181c0b3f83a9ae42/R_JERSEY-BALL_web-7657.jpg" data-mid="241038478" border="0"  src="https://freight.cargo.site/w/1000/i/3e685a46759d1051558b025ba6e9d8ce8693bef84d6d220b181c0b3f83a9ae42/R_JERSEY-BALL_web-7657.jpg" /&#62;
&#60;img width="1100" height="620" width_o="1100" height_o="620" data-src="https://freight.cargo.site/t/original/i/5317a2cc48aca9ac70ae3a320f97f16fb97ebde6b3e6073282eb6cb596780046/Unbenannt-3_0004_170403_EmptyPlayground008_h264.00_01_27_00.Standbild007-3.jpg" data-mid="35146138" border="0"  src="https://freight.cargo.site/w/1000/i/5317a2cc48aca9ac70ae3a320f97f16fb97ebde6b3e6073282eb6cb596780046/Unbenannt-3_0004_170403_EmptyPlayground008_h264.00_01_27_00.Standbild007-3.jpg" /&#62;
&#60;img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/2bb7786a192f1fefc15c923ac1dbdebcd6cfa092931494d05e5746f6b2c86f95/Liganova-adidas-348.jpg" data-mid="241038149" border="0"  src="https://freight.cargo.site/w/1000/i/2bb7786a192f1fefc15c923ac1dbdebcd6cfa092931494d05e5746f6b2c86f95/Liganova-adidas-348.jpg" /&#62;
&#60;img width="640" height="360" width_o="640" height_o="360" data-src="https://freight.cargo.site/t/original/i/63f67c8fa51866fd929a986be8e9fab7c435cf7d56ba0f28aea88bc9aa9374bd/170316_ADIDAS_ACE_STREET_SCREENS.gif" data-mid="35153425" border="0"  src="https://freight.cargo.site/w/640/i/63f67c8fa51866fd929a986be8e9fab7c435cf7d56ba0f28aea88bc9aa9374bd/170316_ADIDAS_ACE_STREET_SCREENS.gif" /&#62;
&#60;img width="1100" height="620" width_o="1100" height_o="620" data-src="https://freight.cargo.site/t/original/i/e644b03862814e564c438001de33c45577b3403ce9c7b91f23d1dc6074d7f0d0/Render2.png" data-mid="35146140" border="0"  src="https://freight.cargo.site/w/1000/i/e644b03862814e564c438001de33c45577b3403ce9c7b91f23d1dc6074d7f0d0/Render2.png" /&#62;
&#60;img width="1000" height="665" width_o="1000" height_o="665" data-src="https://freight.cargo.site/t/original/i/1cad6449887d3e4fb9fa27c4984e589cb9bcac08ab1dd33a42b12a9249098658/L_HALL15_web-5094.jpg" data-mid="241038024" border="0"  src="https://freight.cargo.site/w/1000/i/1cad6449887d3e4fb9fa27c4984e589cb9bcac08ab1dd33a42b12a9249098658/L_HALL15_web-5094.jpg" /&#62;
&#60;img width="1000" height="670" width_o="1000" height_o="670" data-src="https://freight.cargo.site/t/original/i/55d5ea06063d349d772b0861f919dc5a0c2fd2b6a49803dd8611a7fa03bc031d/L_X_web-5546.jpg" data-mid="241038137" border="0"  src="https://freight.cargo.site/w/1000/i/55d5ea06063d349d772b0861f919dc5a0c2fd2b6a49803dd8611a7fa03bc031d/L_X_web-5546.jpg" /&#62;
&#60;img width="1000" height="665" width_o="1000" height_o="665" data-src="https://freight.cargo.site/t/original/i/597c98700dd00d9a04981b1dec9c1c915aa4e76a72baf89de30dca64011d820c/L_ACE_web-8137.jpg" data-mid="241037907" border="0"  src="https://freight.cargo.site/w/1000/i/597c98700dd00d9a04981b1dec9c1c915aa4e76a72baf89de30dca64011d820c/L_ACE_web-8137.jpg" /&#62;
&#60;img width="4896" height="3264" width_o="4896" height_o="3264" data-src="https://freight.cargo.site/t/original/i/77354f15b827cd20b273d77889b76300bf5ce12e6378484d232438e47d0488b1/DSCF2448.jpg" data-mid="22704776" border="0"  src="https://freight.cargo.site/w/1000/i/77354f15b827cd20b273d77889b76300bf5ce12e6378484d232438e47d0488b1/DSCF2448.jpg" /&#62;
&#60;img width="1000" height="665" width_o="1000" height_o="665" data-src="https://freight.cargo.site/t/original/i/6bb9ddf6e042ba3832cbed56ca725b4c066c6627e3e7f0c830524b6ebd8604e5/L_ACE_web-8575.jpg" data-mid="241038018" border="0"  src="https://freight.cargo.site/w/1000/i/6bb9ddf6e042ba3832cbed56ca725b4c066c6627e3e7f0c830524b6ebd8604e5/L_ACE_web-8575.jpg" /&#62;
&#60;img width="5184" height="3456" width_o="5184" height_o="3456" data-src="https://freight.cargo.site/t/original/i/8f18e4de90c4fac2b150c5a4184c0f66da3abf72d75308e482cf6d71434e97c0/Adidas_Street_Football_Shot_08_Action_2311.jpg" data-mid="35140094" border="0"  src="https://freight.cargo.site/w/1000/i/8f18e4de90c4fac2b150c5a4184c0f66da3abf72d75308e482cf6d71434e97c0/Adidas_Street_Football_Shot_08_Action_2311.jpg" /&#62;
&#60;img width="1000" height="665" width_o="1000" height_o="665" data-src="https://freight.cargo.site/t/original/i/14acaf87a1883be2d0efce9b9169e4ddb086e3b2afd2f54944ac17c34c4643e1/L_NEMESIS_web-5840.jpg" data-mid="241038033" border="0"  src="https://freight.cargo.site/w/1000/i/14acaf87a1883be2d0efce9b9169e4ddb086e3b2afd2f54944ac17c34c4643e1/L_NEMESIS_web-5840.jpg" /&#62;
&#60;img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/76015b52e04b289d343ee94fb8f9aa8c1d1f6e70abada2d69ca0092c272e7493/Liganova-adidas-406.jpg" data-mid="241038264" border="0"  src="https://freight.cargo.site/w/1000/i/76015b52e04b289d343ee94fb8f9aa8c1d1f6e70abada2d69ca0092c272e7493/Liganova-adidas-406.jpg" /&#62;
&#60;img width="1000" height="665" width_o="1000" height_o="665" data-src="https://freight.cargo.site/t/original/i/1e254059b80057caa7c0674170a418040123ee11017a1cdbad788e5a333b3ec6/R_ACE_web-7366.jpg" data-mid="241038363" border="0"  src="https://freight.cargo.site/w/1000/i/1e254059b80057caa7c0674170a418040123ee11017a1cdbad788e5a333b3ec6/R_ACE_web-7366.jpg" /&#62;
&#60;img width="5184" height="3456" width_o="5184" height_o="3456" data-src="https://freight.cargo.site/t/original/i/7e3684a3855d31835152e1c741616cf37f90a7d6b11c960ba943907b72777050/Adidas_Street_Football_Shot_07_Aerial_0105.jpg" data-mid="35140096" border="0"  src="https://freight.cargo.site/w/1000/i/7e3684a3855d31835152e1c741616cf37f90a7d6b11c960ba943907b72777050/Adidas_Street_Football_Shot_07_Aerial_0105.jpg" /&#62;
&#60;img width="5184" height="3456" width_o="5184" height_o="3456" data-src="https://freight.cargo.site/t/original/i/36eec4ba2d4f93a5546d48b6723d27ad0a7368068a108340e5bc73e73aed09c8/Adidas_Street_Football_Shot_06_Skills_1236_BW.jpg" data-mid="35140098" border="0"  src="https://freight.cargo.site/w/1000/i/36eec4ba2d4f93a5546d48b6723d27ad0a7368068a108340e5bc73e73aed09c8/Adidas_Street_Football_Shot_06_Skills_1236_BW.jpg" /&#62;
&#60;img width="5184" height="3456" width_o="5184" height_o="3456" data-src="https://freight.cargo.site/t/original/i/0cf2586ecdccb15c97c9df3ab1266a25518e356e19287aa18b5e31dc62f6c5aa/Adidas_Street_Football_Shot_04_Lifestyle_0157.jpg" data-mid="35140106" border="0"  src="https://freight.cargo.site/w/1000/i/0cf2586ecdccb15c97c9df3ab1266a25518e356e19287aa18b5e31dc62f6c5aa/Adidas_Street_Football_Shot_04_Lifestyle_0157.jpg" /&#62;
&#60;img width="1000" height="1154" width_o="1000" height_o="1154" data-src="https://freight.cargo.site/t/original/i/2ddc35befc54d82a63eb31c4849ee2e0efe808a492bc8bbe7466fee79bfe7769/Group_Sign.jpg" data-mid="241037901" border="0"  src="https://freight.cargo.site/w/1000/i/2ddc35befc54d82a63eb31c4849ee2e0efe808a492bc8bbe7466fee79bfe7769/Group_Sign.jpg" /&#62;
&#60;img width="5184" height="3456" width_o="5184" height_o="3456" data-src="https://freight.cargo.site/t/original/i/7a4748ae1590d3dcf8287cb5237306c596380828bec4719173f66af00ae1ff8b/Adidas_Street_Football_Shot_02_Warm_up_0130_BW.jpg" data-mid="35140123" border="0"  src="https://freight.cargo.site/w/1000/i/7a4748ae1590d3dcf8287cb5237306c596380828bec4719173f66af00ae1ff8b/Adidas_Street_Football_Shot_02_Warm_up_0130_BW.jpg" /&#62;
&#60;img width="5184" height="3456" width_o="5184" height_o="3456" data-src="https://freight.cargo.site/t/original/i/7ae3c47040cdc09ded0ae8b68d38dd173fcf3ee5016368be097cf9f1aa72d83f/Adidas_Street_Football_Shot_01_On_The_Move_0882-Edit.jpg" data-mid="35140124" border="0"  src="https://freight.cargo.site/w/1000/i/7ae3c47040cdc09ded0ae8b68d38dd173fcf3ee5016368be097cf9f1aa72d83f/Adidas_Street_Football_Shot_01_On_The_Move_0882-Edit.jpg" /&#62;

</description>
		
	</item>
		
		
	<item>
		<title>Converse. Localised social and O.O.H. campaign</title>
				
		<link>https://hofmac.com/Converse-Localised-social-and-O-O-H-campaign</link>

		<pubDate>Tue, 01 Nov 2016 12:41:25 +0000</pubDate>

		<dc:creator>Jeremy Hofmeister Mac Lynn</dc:creator>

		<guid isPermaLink="true">https://hofmac.com/Converse-Localised-social-and-O-O-H-campaign</guid>

		<description>
	Converse — Made By You · Germany
Agency: VCCP Berlin · Role: Creative Director

The Chuck Taylor All Star is more than a sneaker. Every pair tells a story. Converse handed us a global campaign brief and asked us to make it locally resonant in Germany. We built a community of authentic Berlin creators — Matt Lambert, Stefan Marx, RyX, Black Cracker, Ellen Allien — before the campaign officially started. Instagram-first, earned attention far beyond it. The country's first creative influencer campaign.

	CONVERSE—
MADE BY YOU.

Instagram was our channel of choice, but we earned a attention through content spots featured on HighSnobiety, 032c, Novembre Magazine among others.O.O.H. billboards featured the works of localised artists. We brought them all together for a ‘hand made’ installation and exhibition.Berlin was just one of a selection of major cities also conducted their own curated gallery spaces that were compiled of local and global sneakers.
 






	

 
	Hats off to BWGTBLD for documenting it beautifully.




	&#60;img width="857" height="1200" width_o="857" height_o="1200" data-src="https://freight.cargo.site/t/original/i/242617548339b7314790273ca742f8afb01980e013d65baa9d7251bb046981fe/_DSC_0692.jpg" data-mid="22419222" border="0"  src="https://freight.cargo.site/w/857/i/242617548339b7314790273ca742f8afb01980e013d65baa9d7251bb046981fe/_DSC_0692.jpg" /&#62;
	&#60;img width="1648" height="2384" width_o="1648" height_o="2384" data-src="https://freight.cargo.site/t/original/i/628ada77520f50f861abaad2ad163d0047365660f79c87958b7a358a540b0000/BC_POSTER_LOWRES.jpeg" data-mid="22419223" border="0" data-scale="96" src="https://freight.cargo.site/w/1000/i/628ada77520f50f861abaad2ad163d0047365660f79c87958b7a358a540b0000/BC_POSTER_LOWRES.jpeg" /&#62;


&#60;img width="1400" height="933" width_o="1400" height_o="933" data-src="https://freight.cargo.site/t/original/i/b7f522fc5eefc14285e68dadae19b1e4b58872539ec1abc0293b191cf9e63988/2372-Made-by-You-Nady-El-Tounsy.jpg" data-mid="22419217" border="0"  src="https://freight.cargo.site/w/1000/i/b7f522fc5eefc14285e68dadae19b1e4b58872539ec1abc0293b191cf9e63988/2372-Made-by-You-Nady-El-Tounsy.jpg" /&#62;
&#60;img width="1400" height="933" width_o="1400" height_o="933" data-src="https://freight.cargo.site/t/original/i/faf31eaff64f53ddb9327c9258f631099f5526729cf8181cf78a131d795ab1d8/2674-Made-by-You-Nady-El-Tounsy.jpg" data-mid="22419218" border="0"  src="https://freight.cargo.site/w/1000/i/faf31eaff64f53ddb9327c9258f631099f5526729cf8181cf78a131d795ab1d8/2674-Made-by-You-Nady-El-Tounsy.jpg" /&#62;
&#60;img width="1400" height="933" width_o="1400" height_o="933" data-src="https://freight.cargo.site/t/original/i/f0f20eee659d52e7c710f1deafeef3b46a1a095bfa9eb6b5c6eeadfa76300645/2681-Made-by-You-Nady-El-Tounsy.jpg" data-mid="22419219" border="0"  src="https://freight.cargo.site/w/1000/i/f0f20eee659d52e7c710f1deafeef3b46a1a095bfa9eb6b5c6eeadfa76300645/2681-Made-by-You-Nady-El-Tounsy.jpg" /&#62;
&#60;img width="1400" height="933" width_o="1400" height_o="933" data-src="https://freight.cargo.site/t/original/i/04147f4eb68cf4bfea8e6d86a126a4755143bdf0c09584988c12d8fd00443ed9/3362-Made-by-You-Nady-El-Tounsy.jpg" data-mid="22419220" border="0"  src="https://freight.cargo.site/w/1000/i/04147f4eb68cf4bfea8e6d86a126a4755143bdf0c09584988c12d8fd00443ed9/3362-Made-by-You-Nady-El-Tounsy.jpg" /&#62;


	&#60;img width="2000" height="2721" width_o="2000" height_o="2721" data-src="https://freight.cargo.site/t/original/i/1316a8ab5b5bfba7feb0f2bc0f2d891ad2fffeb55d75403a9dec946b213bda78/SMarx_Down2-1.jpg" data-mid="22419225" border="0"  src="https://freight.cargo.site/w/1000/i/1316a8ab5b5bfba7feb0f2bc0f2d891ad2fffeb55d75403a9dec946b213bda78/SMarx_Down2-1.jpg" /&#62;

 
	&#60;img width="5000" height="7038" width_o="5000" height_o="7038" data-src="https://freight.cargo.site/t/original/i/6e20ea3f95f243c89720cb51d2bd9b02fc252ef317319bcbc11d4ff94ef9c8c4/Unknown_o.jpeg" data-mid="22419224" border="0" data-scale="97" src="https://freight.cargo.site/w/1000/i/6e20ea3f95f243c89720cb51d2bd9b02fc252ef317319bcbc11d4ff94ef9c8c4/Unknown_o.jpeg" /&#62;


&#60;img width="500" height="281" width_o="500" height_o="281" data-src="https://freight.cargo.site/t/original/i/37c4294d2cfe8ed2818d79d47175c305a3dd4c7e5832d6d69d7e3688d7833666/gif.gif" data-mid="245064250" border="0"  src="https://freight.cargo.site/w/500/i/37c4294d2cfe8ed2818d79d47175c305a3dd4c7e5832d6d69d7e3688d7833666/gif.gif" /&#62;
&#60;img width="1320" height="880" width_o="1320" height_o="880" data-src="https://freight.cargo.site/t/original/i/32a69c864e0ee740f47d8569e27c75fb924482d148885d42a80cb28b6b4857ef/CONVERSE_MX_02-copy.png" data-mid="245064306" border="0"  src="https://freight.cargo.site/w/1000/i/32a69c864e0ee740f47d8569e27c75fb924482d148885d42a80cb28b6b4857ef/CONVERSE_MX_02-copy.png" /&#62;
&#60;img width="720" height="480" width_o="720" height_o="480" data-src="https://freight.cargo.site/t/original/i/a76e3afe421306d73864636981e8b7da24a719c92034d4623ceb22c750a961ec/CONVERSE_MBY_Guests_2.png" data-mid="245064304" border="0"  src="https://freight.cargo.site/w/720/i/a76e3afe421306d73864636981e8b7da24a719c92034d4623ceb22c750a961ec/CONVERSE_MBY_Guests_2.png" /&#62;
&#60;img width="720" height="480" width_o="720" height_o="480" data-src="https://freight.cargo.site/t/original/i/3d2ad01ec3ae9f23852470b2e74e17e6d85a1daec45da2cbbf80b22f5f300dfc/CONVERSE_MBY_Guests_5.png" data-mid="245064308" border="0"  src="https://freight.cargo.site/w/720/i/3d2ad01ec3ae9f23852470b2e74e17e6d85a1daec45da2cbbf80b22f5f300dfc/CONVERSE_MBY_Guests_5.png" /&#62;
&#60;img width="1280" height="721" width_o="1280" height_o="721" data-src="https://freight.cargo.site/t/original/i/76b282279d8c26175eed4a3c885a84a903b3615cb434e766cf5af32c9985560f/Bildschirmfoto-2015-06-26-um-16.07.02.png" data-mid="245064303" border="0"  src="https://freight.cargo.site/w/1000/i/76b282279d8c26175eed4a3c885a84a903b3615cb434e766cf5af32c9985560f/Bildschirmfoto-2015-06-26-um-16.07.02.png" /&#62;

</description>
		
	</item>
		
		
	<item>
		<title>Bild. Brand Campaign Leitmotif + Installation </title>
				
		<link>https://hofmac.com/Bild-Brand-Campaign-Leitmotif-Installation</link>

		<pubDate>Wed, 27 May 2026 08:55:40 +0000</pubDate>

		<dc:creator>Jeremy Hofmeister Mac Lynn</dc:creator>

		<guid isPermaLink="true">https://hofmac.com/Bild-Brand-Campaign-Leitmotif-Installation</guid>

		<description>
	BILD Ohne Bilder
Agency: VCCP Berlin · Role: Creative Director Award HIghlight : Integrated Lion, Cannes 2017

BILD, in German, means picture. So a newspaper called BILD launching without any pictures at all is either an act of madness or a very precise creative statement. It was the latter.




	The head-tracking technology that powered the concept worked by detecting faces in news images and concealing their identity in real time — a small, precise idea that became the leitmotif of the entire campaign. 
That gesture—hiding the person to reveal how much they matter—ran as a film reaching a global audience, and was also brought to life as an installation for visitors and VIPs arriving at the headquarters of Bild Zeitung at Axel Springer in Berlin. The newspaper then took the idea to its logical conclusion and launched an entire edition with no pictures whatsoever.
 













	&#60;img width="2532" height="1416" width_o="2532" height_o="1416" data-src="https://freight.cargo.site/t/original/i/fd222fc7844710441e30de58ea296e392a0721191580f001e2478fb26bfc8396/Screenshot-2026-05-27-at-10.50.28.png" data-mid="248800604" border="0"  src="https://freight.cargo.site/w/1000/i/fd222fc7844710441e30de58ea296e392a0721191580f001e2478fb26bfc8396/Screenshot-2026-05-27-at-10.50.28.png" /&#62;&#60;img width="3024" height="1664" width_o="3024" height_o="1664" data-src="https://freight.cargo.site/t/original/i/b41f75b8257271285818a88d29d068f23c61c790a2d7a5546e4070fb7969da6c/Screenshot-2026-05-27-at-10.52.43.png" data-mid="248800598" border="0"  src="https://freight.cargo.site/w/1000/i/b41f75b8257271285818a88d29d068f23c61c790a2d7a5546e4070fb7969da6c/Screenshot-2026-05-27-at-10.52.43.png" /&#62;&#60;img width="2534" height="1396" width_o="2534" height_o="1396" data-src="https://freight.cargo.site/t/original/i/41d30e181793eef688ec3c3ef343d155928f95c297f9bf0339ea1ec2bc489467/Screenshot-2026-05-27-at-10.52.17.png" data-mid="248800599" border="0"  src="https://freight.cargo.site/w/1000/i/41d30e181793eef688ec3c3ef343d155928f95c297f9bf0339ea1ec2bc489467/Screenshot-2026-05-27-at-10.52.17.png" /&#62;&#60;img width="2536" height="1414" width_o="2536" height_o="1414" data-src="https://freight.cargo.site/t/original/i/424afd5e696d11155757eae0fce70f130057517b5ea6a0fc6031c3c29c95b3e2/Screenshot-2026-05-27-at-10.51.50.png" data-mid="248800600" border="0"  src="https://freight.cargo.site/w/1000/i/424afd5e696d11155757eae0fce70f130057517b5ea6a0fc6031c3c29c95b3e2/Screenshot-2026-05-27-at-10.51.50.png" /&#62;&#60;img width="2044" height="1420" width_o="2044" height_o="1420" data-src="https://freight.cargo.site/t/original/i/4b43ea6b3744acd5c9bcb674bfc0dc158c5f5b09f70ef600ffdd24cf761606ac/Screenshot-2026-05-27-at-10.51.40.png" data-mid="248800601" border="0"  src="https://freight.cargo.site/w/1000/i/4b43ea6b3744acd5c9bcb674bfc0dc158c5f5b09f70ef600ffdd24cf761606ac/Screenshot-2026-05-27-at-10.51.40.png" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>Course Des Heros. Brand identity + localised campaign</title>
				
		<link>https://hofmac.com/Course-Des-Heros-Brand-identity-localised-campaign</link>

		<pubDate>Wed, 07 Oct 2020 09:56:49 +0000</pubDate>

		<dc:creator>Jeremy Hofmeister Mac Lynn</dc:creator>

		<guid isPermaLink="true">https://hofmac.com/Course-Des-Heros-Brand-identity-localised-campaign</guid>

		<description>
	COURSE DES HEROS · 2018Agency: Independent · Role: Creative Director 



	This Paris based organisation wanted the people of France to ‘get off their work-place butts’.

TO GET MOVING AND GET TOGETHER, TO RAISE MONEY AND HAVE FUN. 
ALL AT THE SAME TIME.











	&#60;img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/23920c9e48d6adffe96336894a515f56cf181b957421c19fbab7d071ccdb3489/Comp-1_1.gif" data-mid="84894843" border="0"  src="https://freight.cargo.site/w/960/i/23920c9e48d6adffe96336894a515f56cf181b957421c19fbab7d071ccdb3489/Comp-1_1.gif" /&#62;&#60;img width="1252" height="829" width_o="1252" height_o="829" data-src="https://freight.cargo.site/t/original/i/7cc8dbcd68998a12af86856844929264361be841942934836064b5b94a7ba4b5/unnamed.jpg" data-mid="84873477" border="0"  src="https://freight.cargo.site/w/1000/i/7cc8dbcd68998a12af86856844929264361be841942934836064b5b94a7ba4b5/unnamed.jpg" /&#62;
	During a design ‘Sprint’ we developed a simple identity system for our French friends.Based on the four key pillars of Course Des Heros, we developed a personality that shouted in it’s colour, iconography and messaging.Sharing a goal.With your personal spirit.For others.But always with fun.
We created a toolkit together with Hassan Haider and Christoph Ducros.



	






	







	
DERRIÈRE CHAQUE HÉROS, IL Y A DES HOMMES, DES FEMMES, DES ENFANTSET DU FUNDU PARTAGEDE BELLES CAUSES COMME OBJECTIF 
ET CES SOUVENIRS INOUBLIABLES
DU PEPSDES P'TITS ET DES GRANDS PAS 
QUI RYTHMENT LA JOURNÉEMAIS SURTOUT, IL Y A CETTE INCROYABLE 
SOLIDARITÉ DU DÉBUTJUSQU'À LA LIGNE D'ARRIVÉE 

	




&#60;img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/743e6697160def678c1f930489c3a7daf2da82061f2b1ff1444ea69d19dfc7ec/poster_small.jpg" data-mid="84884499" border="0"  src="https://freight.cargo.site/w/1000/i/743e6697160def678c1f930489c3a7daf2da82061f2b1ff1444ea69d19dfc7ec/poster_small.jpg" /&#62;
&#60;img width="1155" height="736" width_o="1155" height_o="736" data-src="https://freight.cargo.site/t/original/i/41aaa763995aff1790f4690fa4f79d432c0f577460ad09db51e1bafd77fd7d54/slogan_small.jpg" data-mid="84884502" border="0"  src="https://freight.cargo.site/w/1000/i/41aaa763995aff1790f4690fa4f79d432c0f577460ad09db51e1bafd77fd7d54/slogan_small.jpg" /&#62;
&#60;img width="1252" height="829" width_o="1252" height_o="829" data-src="https://freight.cargo.site/t/original/i/0e94a3db088b1efb3bb1cc83d5d2198da7766d067f04133cc0238d83cd56bd51/unnamed3.jpg" data-mid="84873479" border="0"  src="https://freight.cargo.site/w/1000/i/0e94a3db088b1efb3bb1cc83d5d2198da7766d067f04133cc0238d83cd56bd51/unnamed3.jpg" /&#62;
&#60;img width="721" height="927" width_o="721" height_o="927" data-src="https://freight.cargo.site/t/original/i/7116d11a322bdf57274c5a7582cc33a003e2f3d7a14bcf80aea782f9795b4493/distance_banner_small.gif" data-mid="84884495" border="0"  src="https://freight.cargo.site/w/721/i/7116d11a322bdf57274c5a7582cc33a003e2f3d7a14bcf80aea782f9795b4493/distance_banner_small.gif" /&#62;
&#60;img width="1155" height="736" width_o="1155" height_o="736" data-src="https://freight.cargo.site/t/original/i/5be4953920a84c5d4012e3c96b6740d1293366621150c97b14790841ca9b0db2/name_wall_small.jpg" data-mid="84884497" border="0"  src="https://freight.cargo.site/w/1000/i/5be4953920a84c5d4012e3c96b6740d1293366621150c97b14790841ca9b0db2/name_wall_small.jpg" /&#62;
&#60;img width="713" height="888" width_o="713" height_o="888" data-src="https://freight.cargo.site/t/original/i/81fad37a99aa88d0ccdd4450cbbde656a16087a0785991b963303fab18ea63af/tshirt_anim.gif" data-mid="84884503" border="0"  src="https://freight.cargo.site/w/713/i/81fad37a99aa88d0ccdd4450cbbde656a16087a0785991b963303fab18ea63af/tshirt_anim.gif" /&#62;
&#60;img width="1155" height="712" width_o="1155" height_o="712" data-src="https://freight.cargo.site/t/original/i/8f6a31c244ce1738ca9adbc045aa6db140a36cdf5efa245fd4b539366f0b6a81/web_small.jpg" data-mid="84884505" border="0"  src="https://freight.cargo.site/w/1000/i/8f6a31c244ce1738ca9adbc045aa6db140a36cdf5efa245fd4b539366f0b6a81/web_small.jpg" /&#62;
&#60;img width="1600" height="1067" width_o="1600" height_o="1067" data-src="https://freight.cargo.site/t/original/i/81604cd88e58a91ce38391107f6585b989585656f852b7d0cc9c506d3029f9a2/unnamed6.png" data-mid="84873483" border="0"  src="https://freight.cargo.site/w/1000/i/81604cd88e58a91ce38391107f6585b989585656f852b7d0cc9c506d3029f9a2/unnamed6.png" /&#62;






	&#60;img width="2880" height="1620" width_o="2880" height_o="1620" data-src="https://freight.cargo.site/t/original/i/69ce228ccd70d27b847c3f760c686112aa8e53506561ebe14f04434f40a1946c/bands_big-copy.jpg" data-mid="84884491" border="0"  src="https://freight.cargo.site/w/1000/i/69ce228ccd70d27b847c3f760c686112aa8e53506561ebe14f04434f40a1946c/bands_big-copy.jpg" /&#62;

</description>
		
	</item>
		
	</channel>
</rss>